Bio

I am an Associate Professor at the Luxembourg School of Business, and the Academic Director of the Master in Management Program.

I received my Ph.D. in Business from Baruch College at The City University of New York. Prior to joining LSB, I worked as an Assistant Professor at the Information Management School of NOVA University in Lisbon, Portugal. I also worked at the Fundação Getulio Vargas (FGV) University in Rio de Janeiro, Brazil. I hold an MSc in Economics from Corvinus University of Budapest, an MPhil from The Graduate Center, CUNY, and an MBA from the Zicklin School of Business, Baruch College, CUNY.

My main research interests are consumer behavior, consumer well-being, sustainability, technology and AI, branding, and cross-cultural research.

Research

PUBLICATIONS

Wongkitrungrueng, Apiradee, Krittinee Nuttavuthisit, Teodóra Szabó-Douat, and Sankar Sen (2019), “Customer Deference to Service Providers in Ordinary Service Encounters,” Journal of Service Theory and Practice, 29 (2), 189-212. https://doi.org/10.1108/JSTP-02-2018-0031

Winner of the Journal of Service Theory and Practice Outstanding Papers Award - Highly Commended Paper

Valenzuela, Ana, Andrea Bonezzi, and Teodóra Szabó-Douat (2018), “What Goes Around, Comes Around: How Beliefs in Karma Influence the Use of Word-of-Mouth for Self-Enhancement,” Journal of the Association for Consumer Research, 3 (4), 490-502. https://doi.org/10.1086/699567

Stone, Tim, Stephen J. Gould, and Teodóra Szabó-Douat (2017) ““Am I As Extended As You Say I Am?” Consumers’ Emic Perspectives on the Extended Self,” Marketing Theory, 17 (4), 559-577. https://doi.org/10.1177/1470593117708466

MANUSCRIPTS UNDER REVIEW

De Oliveira Santini, Fernando, Wagner Junior Ladeira, Diego Costa Pinto, and Teodóra Szabó-Douat, “Consumers’ Need for Uniqueness: A Framework and Meta-Analysis”. Under review at the European Journal of Marketing, 1st round.

Shuqair, Saleh, Goncalo Costa, Diego Costa Pinto, Anna S. Mattila, Yasmina El Fassi, and Teodóra Szabó-Douat, “When Does Brand Ownership Matter? How Naïve Theories of Exclusivity and Popularity Shape Perceived Quality of Premium Tech Products”. Under review at the Journal of Consumer Behavior, 2nd round.

Teaching

COURSES TAUGHT

LSB:

Foundations of Marketing

Marketing Management and Innovation

Digital Skills

NOVA IMS:

Brand Management

Market Research

Marketing

Research Methodologies

Web Analytics

Baruch College, CUNY:

Marketing Foundations

Business Fundamentals (and Coordinator of the Business Fundamentals Recitations)

STUDENT TESTIMONY

"Professor Szabo is an excellent teacher. Her instructions and lessons are very straightforward and she makes it easy to understand even if you don't have any prior knowledge on the subject."

"No one is as great as Professor Szabo. I learned so much and I felt inspired each and every class. She is just amazing! I wish I could take her again."

"Fair, straightforward, and kind. I would take a class with her again if given the opportunity. She is knowledgeable of what she teaches."

"Amazing professor, she is organized, respectful, and you can tell she enjoys and takes pride in what she does."

"Awesome Professor. Appreciated her charisma and engagement."

"Instructor Szabo was a great person to teach this class. She made it so it didn't feel so intense, but was still good about teaching us what we needed to know. She was also very friendly and open to questions and feedback."

Awards

Mills Tannenbaum Research Excellence Award (2020)

Baruch College, CUNY

AMA-Sheth Doctoral Consortium Fellow (2019)

ACR-Sheth Foundation Dissertation Award Honorable Mention (2018)

Public Purpose Track

Doctoral Student Research Grant (2018)

The Graduate Center, CUNY

John Elliott Teaching Award (2018)

Zicklin School of Business, Baruch College, CUNY

Five-year Tuition Fellowship and Research/Teaching Stipend (2015-2020)